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Meet the Team // Courtney

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Our media and graphics guru, Courtney, basically gets to do all of the awesome things: plan parties, snap pics, just generally create magic! Read on to hear about her recent relocation to San Diego and what she loves most about working for Sakura Bloom.

Courtney, Sakura Bloom
Name: Courtney Yip (almost McCracken)

I'm from: Toronto, Ontario, Canada

What is unique about the wall I'm standing in front of: This was taken in New Orleans and marked the halfway point of my 3,100 mile drive & move from Toronto. Nola's haunting yet vibrant vibe easily made it my favourite city and I can’t wait to visit again soon. At this point of the trip, my move felt real, the south was so palpable, and the west coast call was loud & clear as it ever was!    My family is: My weird and wonderful dude of almost ten years, Ian McCracken.

My role at Sakura Bloom is: Media and Graphics Coordinator

I spend 20% of my time at Sakura Bloom writing Instagram captions, (really it’s picking the perfect emojis!), 20% researching new social media apps & breakthroughs, 20% editing videos/photos, 20% making faces on Snapchat with Teja, & 20% meeting new people and going to local events.

One of my favorite things about working for Sakura Bloom is: Learning about motherhood. My own relationship with my mother isn’t great, so this gives me a supremely positive experience of raising kids, with some of the best mamas on the subject. I’m also obsessed with entrepreneurial anything, and when a brand like Sakura Bloom connects travel with an authentic and creative edge, I’m in heaven. Plus I get to document a trip to Peru this summer so, this might be the best job I’ve ever had. Finally, shoutouts to Encinitas/Leucadia, you’re a dreamy place to commute to every day.

The most common question that I get asked is: What’s a ring sling? (I don’t come from the baby-wearing world!) And the answer is: The one thing that is going to change your life as a parent (then the slideshow presentation begins.)  

My favorite thing to do with the Sakura Bloom team is: Working any event with the community. Social Media Day San Diego just happened and I’m a geek when it comes to learning about marketing. I also love coordinating the Sakura Bloom Playdates at @raiscase because those girls rock, and who doesn’t love a room of pretty purses filled with cute kids & mimosas? Basically being out of the office and interacting with the community gives me the best frame of mind when we go back to our office and hash out the season ahead.

The project that I'm currently most excited about is: DOCUMENTING PERU!

If I could go anywhere in the world for a dream photo shoot, I'd choose: This seems an impossible question because traveling + photoshoots = me in heaven, but Bhutan and rural Mongolia would be amazing. Plus anywhere where babywearing goes back 1000s of years would be incredible to document.

Something that people here would be surprised to know about me is: I started my career as a concert photographer and managed an art gallery that specialized in rock n’ roll (if you’re ever in Toronto you HAVE to visit @analoguegallery) I’ve spent the better part of my 20s at 100s of shows and festivals, narrowly dashing crowd surfers and beer bottles for "the shot."

I'm going to leave you with a quote from a book I’m re-reading: Women Who Run with Wolves - "I hope you will go out and let stories, that is life, happen to you, and that you will work with these stories... water them with your blood and tears and your laughter till they bloom, till you yourself burst into bloom.”

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